12: Michael DeGeeter on How Great Teams Balance Hard Work and Fun
Raving Fans Start Within
On this episode of Velosio’s Raving Fans Start Within, marketing team member Michael DeGeeter discusses his three-and-a-half-year journey at Velosio, highlighting his role in managing major Microsoft and NetSuite events and the company's culture, which is defined by CEO Robbie Morrison's leadership.
Michael shares his passion for creating exceptional client experiences, the collaborative "go-getter" dynamic of his marketing team, and personal insights like his go-to karaoke song, "Mr. Brightside."
Key Episode Takeaways:
- Client Experience is the Primary Goal of Event Marketing: The core objective of event management is creating exceptional client experiences and educational opportunities.
- Events as a Strategic "Front Porch" for Technology Partners: Events serve as the initial, high-impact touchpoint where prospective clients assess if the organization is the right partner to solve their business problems.
- Marketing Team Collaboration Drives Brand Vision: An effective marketing team is a collaborative "puzzle" where diverse specialty areas and expertise come together to deliver campaigns that present a clear, compelling brand vision for the mid-market.
- Employee-Centric Culture as a Recruitment and Growth Engine: A strong, caring company culture and a leadership vision aligned with employee goals are the primary factors for attracting and retaining talent during periods of tremendous company growth.
2:03 Michael's Hypothetical Job Swap and Role at Velosio
4:35 Michael's Background and Journey to Velosio
6:14 What Michael Loves About Velosio
9:05 Michael's Marketing Team Culture
11:03 Personal Insights and Conclusion
Connect with Michael DeGeeter: https://www.linkedin.com/in/michael-degeeter-75779a44/
Connect with Chad Woods: https://www.linkedin.com/in/chad-woods-a99479/
Learn More About Velosio: https://velosio.com
Work at Velosio: https://velosio.com/careers
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